eCom Connections, Monday, June 11, 2012 Norb & Marie Novacin & Sandy Salz-Johnson

Join us tomorrow at 1:00PM EST to talk with Sandy Salz-Johnson about the various Multi-Channel Selling options out there and hear from Norb & Marie Novocin, Authors of ‘Getting Sold On eBay.’

You can connect with Shawna on Facebook and LinkedIn

Listen Here

 

Bring your questions and bring it on – you know we love a challenge!

Find us on iTUNES !

Free eBay Seller Webinar – Branding Your eBay Business

Learn What a Brand Is and How to Develop Yours

REDWOOD CITY, CA, June 12, 2012 — Page Mage Inc. along with eBay Radio, Outright, Stamps.com and Terapeak will be hosting a free webinar for eBay® sellers to learn the basics of branding your eBay business and walk away with steps they can take immediately to improve their own brand. The webinar will be presented by Chris Taylor, Vice President of Marketing for Page Mage, and Kat Simpson, eBay Education Specialist with That Kat Consulting.
The e-commerce competition is fiercer than ever. You are competing against millions of other sellers not just in the eBay Marketplace but across the Internet. Building their brand, standing out, and looking credible is more important than ever to succeed. Shoppers don’t just see you as a product provider, they see you as a service provider. This means you need to sell your business along with your products. In this packed webinar, you will learn:

  • What is a brand?
  • Why is it important?
  • How do you evaluate your brand?
  • How do you improve your business’ brand?

Registrants will receive a checklist to help them take action and start improving their brand immediately
Presented by Chris Taylor, VP Marketing for Page Mage and Kat Simpson, a noted e-commerce speaker, educator and entrepreneur. Chris won the 2011 Ecosystem Champion Award from eBay and has been in sales and marketing for over 20 years. He is also a former board member of the Silicon Valley Branch of the American Marketing Association. Kat is an Education Specialist trained by eBay. She’s been an e-commerce merchant for over 10 years, maintaining stores on eBay, Addoway, Bonanza, Buy.com and iOffer. Kat is hostess of the popular e-commerce podcast, FBA Radio.
Participants will be able to ask questions throughout the presentation. The webinar is for eBay sellers of all sizes and levels. Everyone who registers will receive a link to the webinar recording after it’s completed. Please sign up whether you can participate live or not.
What:   Free webinar, “Branding Your eBay Business”
When:  Thursday, June 28 at 11:00 a.m. PT / 2:00 p.m. ET (Registrants will receive a link to the webinar recording afterwards.)
Where:  Register at http://www.topratedsellerwebinars.com (You do NOT have to be a Top-rated seller to participate.)

About Page Mage
Page Mage was founded in 2008. We are transforming the way sellers market their products on eBay. Page Mage provides easy to use eBay Tools for creating better listings and bigger profits. Our new Billboards eBay App Center application leta you create breakthrough eBay listing designs to stand out from your competition, look more credible and professional, improve selling performance, and increase confidence among buyers. It’s Top 10 “Most Popular” in the eBay Apps Center and it’s completely free.

About Outright
Outright has one goal: to make bookkeeping as simple as possible so the self-employed can spend as little time as possible on the least enjoyable part of running a business. Outright’s easy-to-use online accounting solution automatically brings together all of your sales & expenses in one place so you always know what’s going on with your business and are ready come tax time. No math, no manual entry, no paper work. Outright integrates with eBay & PayPal, e-commerce accounts, and, of course, your Bank and Credit Card Accounts so you can stay up to date effortlessly and instead focus on doing what you love.

About eBay Radio
The host of eBay Radio is Jim “Griff” Griffith, .eBay’s Dean of Education and author of the Official eBay Bible. eBay Radio broadcasts (eBay Radio; eBay Radio’s Ask Griff & Lee; and eBay Town Hall) feature helpful guidance, advice, and information from eBay team leaders and guest experts along with hot eBay topics, news direct from eBay, and your calls!

About Stamps.com
Stamps.com (Nasdaq:STMP) is a leading provider of Internet-based postage services. Stamps.com’s service enables small businesses, high-volume shippers, enterprise shippers, and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office. The Company targets its services to small businesses and home offices, and currently has PC Postage partnerships with Avery Dennison, Microsoft, HP, USPS and others.
About Terapeak
Terapeak is a leader in ecommerce market research and payment analytics, and is the sole authorized re-licensor of eBay data globally. The company provides custom insights and SaaS technology-enabled solutions to e-commerce merchants around the world.
Currently aggregating over 20% of all online commerce sales data, Terapeak helps merchants make faster, more-profitable business decisions based on real-time market trends, pricing, and transaction data.

Upcoming FREE Webinar on eBay’s Best Match

Free eBay Seller Webinar – “Best Practices for Best Match – Presented by eBay”

Presented by Julie Netzloff, Sr. Product Manager in eBay’s Search Sciences Team

REDWOOD CITY, CA, January 20, 2012 — Page Mage Inc. along with eBay Radio, Outright, Stamps.com and Terapeak will be hosting a free webinar for eBay® sellers to discuss how they can optimize their listings for the greatest success in search. The webinar will be presented by Julie Netzloff, Sr. Product Manager in eBay’s Search Sciences Team. Julie has been with eBay for over five years and working on Best Match for most of that time. She has the distinction of being the Search employee with the longest Best Match history at eBay. During the seminar, sellers will learn what Best Match is, why it’s important, specific factors that affect search results and what sellers can do to help improve their own search results. Participants will also be able to ask questions throughout the presentation. What:   Free webinar, “Best Practices for Best Match – Presented by eBay.” Learn how to optimize your listings for the greatest success in search. When:  Wednesday, February 22, 2012, at 11:00 a.m. PT / 2:00 p.m. ET (Registrants will receive a link to the webinar recording afterwards.) Where:  Register at http://www.topratedsellerwebinars.com NOTE: There are limited spaces available so please sign up early. Once the webinar has ended, participants will move their discussion to the webinar’s Facebook group to continue asking questions and engaging with other sellers. All eBay sellers are welcome and those who sign up will receive a link to the recorded archive of the webinar. About Page Mage Page Mage was founded in 2008. We are transforming the way sellers market their products on eBay. Page Mage provides easy to use eBay Tools for creating better listings and bigger profits. Our new Billboards eBay App Center application along with the Page Mage Listing Designer let you create breakthrough listing designs to stand out from your competition, look more credible and professional, improve selling performance, and increase confidence among buyers. About Outright Outright has one goal: to make bookkeeping as simple as possible so the self-employed can spend as little time as possible on the least enjoyable part of running a business. Outright’s easy-to-use online accounting solution automatically brings together all of your sales & expenses in one place so you always know what’s going on with your business and are ready come tax time. No math, no manual entry, no paper work. Outright integrates with eBay & PayPal, e-commerce accounts, and, of course, your Bank and Credit Card Accounts so you can stay up to date effortlessly and instead focus on doing what you love. About eBay Radio The host of eBay Radio is Jim “Griff” Griffith, .eBay’s Dean of Education and author of the Official eBay Bible. eBay Radio broadcasts (eBay Radio; eBay Radio’s Ask Griff & Lee; and eBay Town Hall) feature helpful guidance, advice, and information from eBay team leaders and guest experts along with hot eBay topics, news direct from eBay, and your calls! About Stamps.com
Stamps.com (Nasdaq:STMP) is a leading provider of Internet-based postage services. Stamps.com’s service enables small businesses, high-volume shippers, enterprise shippers, and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office. The Company targets its services to small businesses and home offices, and currently has PC Postage partnerships with Avery Dennison, Microsoft, HP, USPS and others. About Terapeak Terapeak is a leader in ecommerce market research and payment analytics, and is the sole authorized re-licensor of eBay data globally. The company provides custom insights and SaaS technology-enabled solutions to e-commerce merchants around the world. Currently aggregating over 20% of all online commerce sales data, Terapeak helps merchants make faster, more-profitable business decisions based on real-time market trends, pricing, and transaction data.

WHAT TO DO WHEN AN INVENTOR WANTS – by Cliff Ennico

“A couple of friends and I formed a corporation a while back with a noted inventor who lives in our area.
The entire purpose of this company was to bring to market a piece of technology the inventor had created, and for which he holds a U.S. patent.
Because of the difficult economy we’ve had more trouble raising money for this business than we thought, to the point that the inventor has threatened to quit the company because he thinks he can do better elsewhere.
My friends and I have put substantial money into this company. Is there any way we can let the inventor off the hook and still try to bring the product to market? Or is it best to just let him go and write off our losses?”
The first thing you need to do is look at the shareholders’ agreement you and your friends signed with the inventor when you formed the corporation (you did sign one, didn’t you?)
First, look at the section that describes how the company was to be capitalized. This section spells out “who is putting what into the company.” There should be language in this section that specifically requires the inventor to license his patent to the company. If that language is missing, then your corporation technically has no legal rights to the inventor’s patent (these are usually registered in the name of the inventor as an individual) – shame on any attorney who let THAT happen.
If the inventor licensed his patent to the company, you will need to determine the scope of the license. There are four words you should look for:
• “perpetual”
• “unlimited”
• “exclusive”
• “royalty free”
“Perpetual” means that the license continues in perpetuity, regardless of what happens to the inventor. If the inventor dies or withdraws from the company (as he’s threatening to do), the license continues. If the license is not “perpetual,” your corporation’s rights to the technology will terminate when he leaves.
“Unlimited” means that there are no restrictions on what you can do with the inventor’s technology, or where you can operate. If the license is “limited,” you will need to determine what rights the inventor has reserved for himself (for example, your license may be limited to the United States which gives him the right to license the patent overseas).
“Exclusive” means that the inventor cannot license the technology to anyone else as long as the corporation is in existence.
Finally, “royalty free” means that the corporation doesn’t have to pay anything extra for the license (except, of course, for the inventor’s percentage of the corporation’s profits or any other compensation which he receives as an officer or shareholder of the company).
The more of these four words appear in the license language, the better.
If the scope of the license isn’t clear, look to see if the shareholders’ agreement has a “survival” clause. This language, which appears usually in the “miscellaneous” section at the end of the agreement, lists certain provisions that survive the death or departure of a shareholder, among other things. If the license clause is included in the “survival” language, it will be enforceable against the inventor even after he withdraws.
Next, look at the “buy-sell” provisions in the shareholders’ agreement, that determine how and when shareholders can sell their shares either to each other or to third parties. These commonly contain a “right of first refusal” requiring a shareholder to offer his shares to the corporation, or to the remaining shareholders, if he wishes to retire, withdraw or sell his shares to an outside party. If there are such provisions, you may be able to waive them in exchange for a stronger license agreement from the departing inventor.
Finally, see if there is a non-compete clause in the agreement prohibiting shareholders from competing with the corporation after they withdraw. While such language will not take the place of a “perpetual” license, it may give you some leverage to negotiate with the inventor (i.e. you can offer to make the non-compete less restrictive in exchange for being allowed to continue using the technology).
If the shareholders’ agreement isn’t helpful on any of these points, you will need to consider how you will be made whole for the money and time you put into this company.
In practice, most patents are pretty useless to a company without the inventor’s knowledge, expertise, know-how, and active participation in the company’s business. Since your inventor has “gone over to the dark side” and may well work with a competing company, it may be better to try to recoup your losses from him and shut the company down. If the inventor doesn’t have the money to make you whole, and if litigation is not an option, consider releasing the inventor from his obligations to you and your partners in exchange for a percentage of any income he receives if and when he licenses the patent to another company.
Cliff Ennico (www.succeedinginyourbusiness.com), a leading expert on small business law and taxes, is the author of “Small Business Survival Guide,” “The eBay Seller’s Tax and Legal Answer Book” and 15 other books.

Buy.Com – Storefront Info!

Hello Buy Seller,

Build your brand, drive browse traffic and increase your average order size by launching your merchant storefront on Buy.com. Once your storefront is live, a “Visit Store” icon will appear next to all of your listings on Buy.com. Our Merchants are seeing up to a 6% GMV increase as a result of launching their storefronts. Buy.com Merchant storefronts are fully customizable and can be built via our Merchant Tools. Product pages within the storefront will include your branded navigation and will exclude listings from other Merchants. Your store will even have its own ShopTogether social bar that displays only your products and encourages browsing and chatting.

Storefronts are such a critical part of our Merchant-centric marketplace model that after February 15th, merchants without storefronts will lose eligibility to win the Buy Button on our unified product pages.
Too busy to build your storefront by February 15th? No problem. For a very affordable charge, we can build it for you. Please contact SellerAccountRep@marketplace.buy.com for information on our store building services or any other storefront related questions.
Lastly, the newsletter that was sent out on Thursday, 12/29/11 has links in it that do not work. To view our Storefront Webinar, please click on the Streaming and/or Download recording links below.

Topic: Buy.com Storefronts Webinar-20111223 0008-1
Create time: 12/22/11 4:43 pm
File size: 47.89MB
Duration: 32 minutes

Streaming recording link: https://buy.webex.com/buy/ldr.php?AT=pb&SP=MC&rID=100828487&rKey=a9edfed12aa4b8fc

Download recording link: https://buy.webex.com/buy/lsr.php?AT=dw&SP=MC&rID=100828487&rKey=d9a4d2948f5d6ff9

Sept 12 – eBay On Location Orlando Re-cap

Are You a Single Parent Using eBay Casually?

Ellen Shapiro is a former NY Times writer and is working with eBay on some video projects.  Currently she is searching for younger eBay sellers who have had a fun experience selling on eBay. Particularly interesting would be a single parent who has used eBay to raise some funds. Ellen is not looking for full-time, professional eBay sellers, but just casual users.

If this describes you or someone you know, please click on Ellen’s name and send her a message via facebook.

On Show # 29, August 22nd, Ellen called in at the beginning of the show and told us more about it. You can listen to that episode on TalkShoe.

 

Tucson eBay Sellers NEW Meetup and Group Project!

Tucson eBay Sellers

Announcing a new Meetup!
Tucson eBay Sellers
Meetup
When: Where: RSVP:
Wednesday, September 14, 2011
11:30 AM
El Parador Restaurant & Cantina
2744 E Broadway
Tucson, AZ 85716
Yes
No
We’re starting up a monthly schedule for our meetings to, hopefully, have a day all can attend at least every other month. We’ll be meeting on the 2nd Tuesday of the even months and the 2nd Wednesday of odd months, thus for September, being the 9…

Learn more

Chris Green, FBA Power, Scout, Repricer and More

Chris Green  Chris Green is an amazing person to learn from!  I’ve known Chris on a couple of email lists for a year or so and I’m constantly amazed at his brain!  He just thinks different. Comes up with these amazing products, does not know what “You Can’t Do That” means and really knows his stuff about eCommerce, selling on eBay and Amazon and much more.

I’m excited to announce a partnership between eCom Connections and FBA Power – if you sign up to try out FBA Power or the entire suite of FBA Products (FBA Scout, FBA Repricer AND FBA Power), you will get an EXTENDED free trial. Sign up at the official FBA Power website and you wil get a 2 week free trial. BUT use our link!  and you will get a full 30 day free trial! This is a great chance to TRY out this tool set and find out if selling on Amazon using FBA (Fulfillment By Amazon) is for you!

Now for the bonus info I promised the listeners today. This is an article Chris wrote for his own blog and was also posted in Skip McGrath’s newsletter.  I am re-posting the entire article here with a link to his blog so that you may follow his thoughts in the future. This is a fantastic piece on leveraging the power of Amazon’s amazing Shipping Costs to build your business anywhere, even, yes, EVEN, on EBAY!

FBA and eBay: Using Amazon’s Fulfillment Program to Ship your eBay Orders

There is a lot of talk lately about Amazon’s fulfillment program called Fulfillment By Amazon, or FBA, but is it only online sellers who sell on Amazon who can get in on all the fun? The answer is no. A common misconception is that FBA is for Amazon only and while Amazon and FBA certainly go hand in hand, a seller’s items are not tied to the Amazon sales channel once they are stored in an FBA fulfillment center.

Amazon’s FBA program has what is called Multi-Channel Fulfillment meaning that you can still list and sell your FBA inventory on other channels and fulfill those orders through FBA.

This article has two ‘A-HA’ moments. The first is that you can ship your FBA inventory to fulfill orders that you receive from any channel such as eBay or your own website at very competitive rates (likely less than what it costs you to do it yourself). Using Multi-Channel Fulfillment allows you to sell on any sales channel and still fulfill your orders needing only access to a computer. You don’t need to store your own inventory, multiple sizes of boxes, print labels, or go to the Post Office every day. You get the orders, Amazon ships them out. This goes on whether you are at home or on vacation. Once you get your inventory to an FBA fulfillment center, you can manage it from anywhere on the planet! A-HA!

The second is the big one; how to LEVERAGE this new information into increased margins and a more efficient business model. Using Multi-Channel Fulfillment properly can truly revolutionize your business. You can lower your overhead in shipping costs, warehouse space, and labor costs while at the same time increasing your margins on every item that you sell. This is because of the extremely competitive costs associated with Multi-Channel Fulfillment. More on this after the fee breakdown.

This is truly a win-win-win situation that most sellers would not believe is true:
Win #1: Increase margins and profits (higher payouts per item)
Win #2: Reduce work (outsource storage, picking, packing, shipping)
Win #3: Improve customer satisfaction (shipments arrive faster)

This would seem like a magic potion from business fairlyland, but it’s not; it’s simply learning how to use the available tools optimally. Run the numbers (shown below) and take the steps to streamline your business.

Fees Involved

Yes, there are fees involved but these fees are fixed and known upfront for Multi-Channel Fulfillment orders. Since they are your orders and not orders on the Amazon website, there is no Amazon commission.

Multi-Channel Fulfillment Fees
The Multi-Channel Fulfillment fees consist of a per order ‘Order Handling’ fee, a per unit ‘Pick & Pack’ fee, and a per pound ‘Weight Handling’ fee. These fees can be seen below:

You can calculate your Multi-Channel Fulfillment rates prior to sending inventory to FBA. You can also experiment with your FBA inventory by making ‘pretend orders’ and reviewing the rates for Standard (Ground), Expedited (2-Day Air), and Priority (Overnight) shipping services.

I just did a ‘pretend order’ in my Amazon seller account on a five pound item. Total fulfillment fees (inludes picking, packing, boxes, shipping, etc.) are as follows:

Standard (Ground): $7.75
Expedited (2-Day Air): $11.25
Priority (Overnight): $23

This is for anywhere in the USA. It is not based on zip code; it is based on fixed fees and weight. Once these costs are known, you can then price your items strategically on other channels (more on this later). For comparison, here are the UPS Published Rates and Daily Rates for a five pound shipment from Massachusetts to Washington State:

Ground Published: $13.98 – one week in transit
Ground Daily: $9.76 – one week in transit
2-Day Air Published: $44.25 – two days in transit
2-Day Air Daily: $35.04 – two days in transit
Overnight Published: $77.00 – one day in transit
Overnight Daily: $67.04 – one day in transit

Remember, in addition to being more expensive to ship myself, I would also have to store the product, be home to process orders, keep boxes and other packing materials on hand, pick and pack my own orders, print shipping labels, and then get my boxes to UPS or the Post Office. Easy choice if you ask me!

Inbound Shipping Fees
To use Multi-Channel Fulfillment, you have to get your items sent to an FBA fulfillment center. They have to be labeled properly with special barcodes so that Amazon can properly identify your items. You are able to use Amazon’s partnered UPS rates for inbound FBA shipments. These are the best rates around. Depending on where you are located and what fulfillment center your items are going to, this will be about $.20 – $.60 per pound.

Storage Fees
Amazon does charge storage fees based on unit volume. These rates are very low and can easily be managed by only sending in enough supply to match your sales. Many sellers find the storage rates to be so attractive that they want to send all of their inventory to FBA. It is recommended to only send in a maximum of one year supply at a time as Amazon charges $45/cubic foot for items left in FBA inventory more than one year.

Removal Fees
If you no longer want to have your inventory in Amazon’s fulfillment centers, you can request to have your items returned to you or destroyed. Having your items returned to you costs $.50 per unit for regular items and $.60 per unit for oversize items. If you want Amazon to simply remove and destroy your inventory items, the cost is $.15 for regular items and $.30 for oversize items.

‘A-HA’ Moment #2 – How to LEVERAGE Multi-Channel Fulfillment

Having access to Multi-Channel Fulfillment at Amazon rates a very powerful thing. Imagine UPS came to your small, fledgling eBay business and said that you can now have Amazon UPS rates for all of your shipping needs. Impossible? Too good to be true? You could lower your shipping costs drastically without having to be a big shipper? This is essentially what you get by using FBA’s Multi-Channel Fulfillment. Your shipping rates are now significantly lower than your competitors; use this to your advantage! Here’s how:

There is more to a purchase than ‘just the item’. There is more to a transaction than just price; even on commodity items where you and your competition sell the exact same item. Consider ways to differentiate yourself as a seller on eBay: feedback, return policy, a well designed listing page (or not), and shipping options/speed (among others). The shipping is where you can now trump your competition by offering your customers something that they simply cannot offer (at least not at the price that it costs you).

There are several strategies that you can use. Since your shipping rates are now lower than your competitor’s, you can beat them on price and still make the same profit per item. This is an ‘apples to apples’ comparison. You may now be able to sell at a price that is profitable for you, but not for them. This may cause them to stop selling a product and you would not have to compete against them anymore (and prices will rise). You can also set up barriers to entry to new competition who can’t figure out how you are able to make a profit on your items since they don’t know you are using FBA Multi-Channel Fulfillment.

Another strategy to use would be to offer premium shipping such as 2-Day Air on your products at the same price as your competitor charges for Ground shipping. This makes it a ‘rotten apples to fresh apples’ comparison. You are both selling apples and for the same price, you are able to offer the customer MORE than your competitor can. If a buyer on eBay is buying a commodity type item and they can get it for $100 from you in two days or they can get it from your competition for $100 but will have to wait a week or more, who do you think will get the sale? You are able to maintain margins and take the lion’s share of the sales by offering your customers more but not increasing your overhead. This will drive your competition crazy as they will think that you are paying high shipping rates to ship 2-Day Air and must not be making any money. Let them think that all they want; just keep it your little secret.

How to Increase Margins with Multi-Channel Fulfillment

The previous examples are valid ways to use Multi-Channel Fulfillment, but personally, I don’t recommend these strategies, especially for small sellers. You are able to capture more sales, but that also comes with more work. I prefer to increase margins and differentiate myself as a seller from my competition and not compete solely on price. What I’ll show you below is how using Multi-Channel Fulfillment allows you to market you items at higher prices effectively, while keeping your overall fulfillment costs the same. This increase in margin goes directly towards your business’ bottom line.

I strongly recommend this book:
http://www.amazon.com/Sell-Margins-Higher-Than-Competitors/dp/0471744832/
It will change the way you see price, buyers, and your competition. It is worth every penny. I only wish I read it before I started selling on eBay where I tried to compete solely on price!

Above we talked about how you can use Multi-Channel Fulfillment to stop fighting in the ‘apples to apples’ comparison game. When you can change it to an ‘apples to oranges’ comparison, you can then market your oranges against your competitor’s apples (even though the actual items that you both sell are the exact same). You can make your oranges more attractive for the same price and capture sales, but I prefer to position my oranges as a premium seller. I can offer the same commodity item as my competition but with faster shipping and charge more for it. I can charge more because I am offering more (fast delivery options vs. slow delivery options). You will find customers that will see the difference and the added value that you provide with your oranges and they will pay you more for it. This is how you increase your margins on the same items that your competitors sell.

On eBay, you can also now add the Get It Fast option to your shipping settings. I recommend offering 2-Day Air shipping for free and factoring in your fulfillment costs into the price of your item. Then, just calculate the difference between Expedited (2-Day) and Priority (Overnight) and make that the upcharge for Overnight shipping (or round it to something neat like $9.95). Again, these are options that you competition simply cannot offer at a competitive price. EBay makes these options available because they know some buyers want their items FAST and these buyers are willing to pay more to get their items fast. They even let you sort search results showing only items with the Get It Fast option. You are able to charge more because you are offering more. Here are two images I made to pomote my eBay listings. Feel free to use them if you like.

 

Check out this example with costs and fee breakdowns. Note the increased Return On Investment (or ROI). This is the key.

$17.53 – $22.60 more on each transaction and 35.1% – 45.2% higher margins.

This isn’t even an ‘apples to apples’ comparison! In addition to making more money per sale, I’m doing less work AND my customers get their items faster. But don’t just take my word for it; run the numbers yourself.

It’s all about the perceived value of what you are offering. 2-Day Air shipping is incredibly valuable, especially to a buyer who needs their items fast. It would normally cost $30-$40 for 2-Day Air shipping on that five pound item, but they get that value from you for less. This is what makes your items more attractive than your competitor’s.

This is not a volume game; it’s a margins game. Sellers who consistently make the most margins will thrive in the good times and survive in tough times. Sellers who ignore margin and try to ‘make it up in volume’ will work way too hard for too little of a reward. Always run the numbers!

Different channels may fare better by using different strategies. Learn the customer base of each one and market your items appropriately. What works on eBay may not be the best strategy for your own website. A combination of these strategies is also something to consider.

Limitations:
FBA Multi-Channel Fulfillment is currently only for domestic orders although I would expect that Amazon is working towards adding more international options. If you get a lot of international orders, you may want to consider keeping some of your items on hand to ship yourself and only sending a portion of your inventory to Amazon’s fulfillment centers.

PART TWO

Chris wrote up this amazing piece and posted it in the FBA Forum. He sent it to me this morning with permission to repost for you. The FBA Forum is a help site for FBA Power users and FBA Power recently hired one of our favorite guests, Bob Wiley, to help out there so it should be run well!

Years ago I would never dream of sharing info like this, but I’ve mellowed out a bit since then. This the type of deal that we make big bucks on. It’s too easy. Check it out:

Only good through 8/18/2011
They are likely trying to move a bunch of inventory to make room for Q4 (Christmas) stuff.

This works because multiple things are happening at once. Price drop on both kits: $149 down to $129 and $269 down to $199.

Buying these kits for RESALE means you do not pay tax. Anyone buying these kits should to go the Post Office on the way to Home Depot and ask for a Mover’s Packet and get the 10% off Lowe’s coupon. That makes the OUT THE DOOR price for these kits $116.10 and $179.10.

Buying the smart way (tax free and with a 10% off coupon) means that you are paying LESS than any competitors. In Texas, this was 18.25% LESS! If we sold at the same price as our competition, we made more per sale because our costs were lower.

Plus you get a FREE TOOL on the spot (way better than a mail-in rebate).

Best tools to get free:

Ryobi P260 18V Impact Wrench
http://www.homedepot.com/h_d1/N-5yc1v/R-202340589/h_d2/ProductDisplay?langId=-1&storeId=10051&catalogId=10053

Ryobi P221 18V Rotary Hammer
http://www.homedepot.com/h_d1/N-5yc1v/R-202347155/h_d2/ProductDisplay?langId=-1&storeId=10051&catalogId=10053

Why are these the best? Because they have the highest resale value.

P260 on Amazon:
http://www.amazon.com/Ryobi-P260-Lithium-Battery-Included/dp/B004G27J1Q/

P260 on eBay:
http://shop.ebay.com/i.html?_from=R40&_trksid=m570.l2736&_nkw=p260+ryobi

P221 on eBay:
http://shop.ebay.com/i.html?_nkw=p221+ryobi&_sacat=0&_odkw=p260+ryobi

P221 isn’t even on Amazon yet.

You could sell as kits, or the money-maker way is to part them out. This is like a ‘chop-shop’ where the pieces are worth more than whole kit. RUN THE NUMBERS YOURSELF. See what you can sell the tools, batteries, chargers, even the bag: http://cgi.ebay.com/New-Ryobi-22-Large-Contractor-Tool-Bag-18-12-volt-/310297750572

HomeDepot.com even has them pre-bundled:

http://www.homedepot.com/Featured-Products-Ryobi-Free-Tool-Offer/h_d1/N-5yc1vZbzwy/R-202549550/h_d2/ProductDisplay?langId=-1&storeId=10051&catalogId=10053

http://www.homedepot.com/Featured-Products-Ryobi-Free-Tool-Offer/h_d1/N-5yc1vZbzwy/R-202549546/h_d2/ProductDisplay?langId=-1&storeId=10051&catalogId=10053

How do you get tax free online?
You will have to pay tax at checkout, but you can fax your tax exempt status to Home Depot afterwards and they will refund it back to you. Spend $249+ to get free shipping.

If you have a Home Depot 10% code for online use, you can enter it here. The best price would be in store. Go to the Pro Desk and explain what you want to do.

hope you see what I see – LOTS to learn here!

Show #28 with Jeff Terrell of eBay.com

Our show #28 aired on August 8, 2011 and featured a pre-recorded interview with Jeff Terrell the Director of Seller Engagement on eBay. Most of us know Jeff well from his work on the recent eBay On Location events!

We really enjoyed Jeff telling us more of the history and future plans for eBay and very much appreciated his work in digging up some answers to questions our listeners put to him on the Friday we recorded the interview.  Jeff came back via email on Saturday with our answers. Here are his answers:

Thanks for the interview yesterday. I got the answers to the questions your listeners had…

1. After we extend the title limit to 80 characters, Google will truncate titles down to their limit of 70 characters. However, the 70 character limit for Google is not a hard and fast rule with them, so there may be some variation in how the titles appear there.

2. Saul asked about how to get his links in the “sponsored links” on the search pages. Those links are served by Google. We used to manage it internally through AdCommerce initiative, but Google now manages those ads.

Thanks,
Jeff

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