eCom Connections Radio – Monday April 30, 2012 – eBay Radio Party Show

Join us tomorrow at 12:30 PM EST to talk about the upcoming eBay Radio Party &  Conference!

We are fortunate enough to have Jason T. Smith & Bryan Goodman from Thrifting With the Boys, eBetsy Monjott, Mike Michalowicz, Cindy Shebley, Janelle Elms, Debbie Levitt, Marsha Collier & John ColderIce Lawson!

Listen Here

 

Bring your questions and bring it on – you know we love a challenge!

Find us on iTUNES !

 

 

eCommerce Predictions for 2012 from the ECC Experts – Debbie Levitt

I think that there should be more consolidation in eCommerce systems. For example, what’s the difference between Volusion and  3D Cart, especially when sales guys from both companies will tell you they’re nearly identical? Well, then why compete. Why not merge and find some way to work together? Magento is a big giant to try to battle, and it would make sense for some eCom companies to merge so we don’t have 3,000 mediocre or closely-competing choices.

I think we’ll see shoppers moving away from shopping on crappy-looking sites. So that crappy-looking site you thought was just fine… won’t be. Probably especially not OK on an iPad or Android Tablet or Kindle. People are going to have to upgrade their site’s look to something more organised, professional, and tailored to the shopping experience their customers are trying  to have.

I think we’ll see the rise of more payment systems, especially ones being accepted on websites. I wouldn’t be surprised if Square or somebody we’re already talking about got into the fray  of how you pay at an eCommerce checkout. Right now, you probably  see PayPal the most, Google checkout second, and Amazon payments  third.

I think the big companies will do more with personalising shopping. Like hey, we know you like THIS so we’ll show you more  of this. For example, I don’t have kids. Yet so many sites email or show me “back to school” things for families. Well, I’ll never buy that. But if that site really used the data it should have, they’d know I like X, Y, and Z. Why not show and email me things from those product lines? And I think once the big companies are doing it, the little ones will have to think about doing it… though the little ones should be already!

I think we’ll continue to see Amazon take shopping away from eBay, especially as people might get pushed to Amazon from their Kindles and similar devices. I think it’s still worth it to sell on eBay, but still important to be on multiple channels. I think  we’ll see eBay make more and more Amazon style rules that go towards making sellers of new items somewhat anonymous… more catalogue. I think this is the WRONG way to go, and that eBay should be eBay. But I think eBay has Amazon up on a pedestal, and nobody knows how to stop the plastic surgery already in place. :)

Debbie Levitt, Founder and                CEO @ As Was  Strategize, market, and grow  your online business and customer base.

+1 520 204 1935

Stay on top of  eCommerce, website, and eBay tips & announcements by following us:

AsWasInc - on Facebook

AsWas - on Twitter

Ask the Experts re:Buy My Stuff on Facebook!

This week one of our listeners posted an irritation with the “buy my crap” overload on their Facebook wall.  A group of us then posted that as our status report to test the responses of our Facebook friends. The response was overwhelming agreement with the sentiment. There were both #LIKEs and comments.
Some of the comments made us realize that a large number of sellers really don’t understand marketing vs hard selling.

Seller keep hearing that they need to market on Facebook but they do no know how to do it without annoying their friends.
What we would like from you is your top tip for appropriate Facebook marketing?

First Response Award to Debbie Levitt from ASWAS.com

 Here is my main Facebook tip: separate business and personal.

My Facebook account is very personal. I keep my friends list low, and only those I trust. I talk about personal matters. I don’t have an account I use with 4000 friends, and just accept everybody. It’s my personal space. eBay sellers who try to add me are turned down. It’s my very personal world.

And then I have a business page. You can read that. You can post there. Sellers can do the same. If I care about your biz, I’ll follow your biz page. Don’t push it on me over and over. Promote it a few times, and then let it go! Don’t keep inviting me! If I didn’t go with it the first time you invited me… :)

Then remember that the operative word in social media is SOCIAL. That means relationships. It means listening and interacting. Don’t just broadcast to me. The list of what you’re selling or the feed of new items is not social. It’s not listening and it’s not interacting. It is very likely to drive people away. If you have friends clicking “like” on your items, it’s probably more of an “I support your business” like than “I love every item you post to your wall.” :)

Debbie Levitt, Founder & CEO

Start, market, and improve your eBay and online sales.

www.aswas.com Phone: +1 520 204 1935

www.rocketplace.com

Next Response from John Lawson of ColderICE

The ColderICE Facebook Rule of Marketing is …. “Do unto others as you would have others do unto you x (times) the number of friends you have in Facebook” … With that equation you will NEVER go wrong. Simple :-)

Thanks,

John

aka “ColderICE”

CEO ColderICE Media

All About Me

To work with John (678-400-0580)

Next Response from Mark Le Vine of Bubblefast.com

When I see one item after the other for sale on Facebook or Twitter I get very annoyed. My tendency is to hide that person on Facebook or unfollow on Twitter.

I realize that posting items on social media is free, but I think it is very unproductive and can work against the seller.

I just received my copy of Facebook Advertising for Dummies

http://www.amazon.com/Facebook-Advertising-Dummies-Computer-Tech/dp/0470637625

This is co-authored by fellow eBay seller Joel Elad. I am just beginning to read it. My take is that Facebook advertising will be less expensive and more effective than Google Adwords. In fact, once I set up my Facebook campaigns, I will probably end my Adwords campaigns.

Facebook advertising does not have to be all that expensive. You can submit daily, weekly, monthly or yearly budgets. This way you are in total control of your spending. Best yet, you should be able to send your ads to very specific, targeted customers.

Here is a free, quickie cheat sheet

http://www.dummies.com/how-to/content/facebook-advertising-for-dummies-cheat-sheet.html

I look forward to finishing Joel’s book and moving forward with our Facebook ads. I’ll keep you posted as to its success.

Mark Le Vine

BubbleFAST!

The Internet’s Home For Shipping Supplies

www.bubblefast.com

(877) 599-7447

Sign up for our monthly newsletter for special discounts and Bubblefast family updates

http://www.bubblefast.com/bfastnewsletter.htm

 

Next Reply from Marlene Gavens of We Do Social Media For You

Great topic!

First it helps to understand the relationship between sales and marketing. Among other things, marketing consists of getting the message out about your product, creating awareness of it and developing trust in it. Sales are a part of the marketing process.

Social media offers a marketing channel for your business. While it’s possible to sell directly from a social media site, most of its value comes from the ‘social’ opportunities it presents.

The best analogy for understanding how social media works is to think of it as a networking event or cocktail party. If you go to either of these type events and walk around the room handing out your business cards and saying ‘look at what I’m selling, buy from me’ you’ll alienate almost everyone there.

Instead, you’d find success by striking up conversations with people, expressing an interest in them, asking questions and having a conversation. Usually during the course of conversation, what you do for business and what you sell will come up. It’s at that time that your conversation partner will be most receptive to receiving your business card and learning about your product.

The same is true for social media. If your message is nothing more than ‘I sell this, Buy this’, then you’re likely alienating potential buyers. Developing relationships, expressing interest in what others are doing, providing value and having conversations can lead to a sale.

Social media platforms such as Twitter and Facebook make it easy to find people who will be interested in what you sell or people who know people who might be interested. Those individuals are more likely to purchase your product if your brand is familiar to them & if they have a relationship with you. As you’ve probably heard many times: people are most likely to respond to your marketing message if they know, like and trust you.

So while it’s important for sellers to market on Facebook, it’s even more important to understand how to properly use the site ….

 Facebook Marketing Tip:

Think of Facebook as a networking event held in cyberspace instead of a channel for direct sales.

Marlene Gavens

Social Media Strategist

Inbound Marketing Certified Provider

We Do Social Media Marketing For You

Next Response from Paul O’Brien of SEO Brien

I’m on Facebook for interesting news from friends, not everything going on and offers. That doesn’t mean you can’t market nor hard sell; it means you have to be conscious of what you are offering. A sale, is not news nor interesting! Perhaps you got your hands on a very exclusive product…. that’s interesting. Give your sale a twist with 30% off only available to those that answer a great question on your announcement. Sure, you keep hearing that you should market on Facebook but that sentiment refers more to being accessible and available where and how customers want to purchase, not turning news feeds into the next email spam.

Paul

SeoBrien

 

Next Response from Cindy Shebley of Web Seller’s Circle

Tip: Decide what your goal is for joining Facebook. Is it to market to potential customers or is it to socialize with friends and family?

Facebook is designed to keep up with your colleagues, friends and family using your main profile page. But keep your friends and business promotions separate. Do not go out and make ‘friends’ using your personal profile and then turn on a automated listing feed. This not only annoys your friends, it is generally untargeted and unproductive advertising (a waste of time and money on your part). For example; if you have mutual friends who all like to talk about eBay – they have their own stuff to sell – and they probably are not interested in being blasted with your stuff (unless they can buy it really cheap and resell it at a profit). If you want to learn from your contemporaries then share tips, login in frequently and talk with them.

If your main goal on Facebook is to market to customers choose to use the Fan Page option to find subscribers (people who like) the page. Do this by offering promotions (like a discount on purchase, free item, etc). Another quick way to build a targeted subscriber base is by purchasing FB pay per click ad words. Once the customer has ‘liked’ the page they know that they are subscribing to that companies wall posts and are opting in to be ‘marketed to.’ Sprinkle news about your product(s) in with other ways to engage your subscriber base. Askquestions, have contests – talk about what makes your product/company stand out. Then when you have promotions, new product roll outs, or exciting news about your products announce them on your Fan Page. Your subscribers will be much more receptive to an occasional product promotion if it is sugared with engagement on your part.

Cindy Shebley

Web Seller’s Circle

 

eBay Radio Party Registration is LIVE!

eBay Radio Party

Just finished editing a GREAT interview with THE eBetsy from eBay Radio. Registration is OPEN, woo-hoo and is only $50 for you early birds!

AND they have blocked out the fabulous, newly renovated GO rooms at the Flamingo for only $85 so book Soon!

Where ELSE can you hear Janelle Elms, Marsha Collier, Lynn Dralle, Debbie Levitt, John Lawson, Cliff Ennico – in ONE place! This is a full 2-day event so come prepared to learn from this seller-to-seller event and enjoy the networking. Listen to hear all the fantastic details, including lunch with YOUR choice of a VIP and Live Announcer this year!

 

 

Debbie Levitt Interview on SEO for Venue Sellers

Debbie Levitt We had a great interview with Debbie Levitt of AsWas.com and Rocketplace.com on March 7th.   She talked about how important your eBay About Me Page and your item specifics are for eBay sellers to get your items found. She also gave many tips and tricks for White Hat SEO and strongly encouraged us all to use the correct brands and terms for our items!  Check out Episode 9 for the full scoop!

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